When it comes to expert, high-performance workwear, one name consistently leads the way – that name is Portwest. Under the banner of their “Think Workwear, Think Portwest” campaign, they are affirming their position as the number one Irish brand for professionals across a range of industries, including the demanding world of painting and home décor. For professional painters and decorators, workwear needs to do more than just look good. It must provide comfort, flexibility, and protection throughout long hours on the job. Recognising these demands, Portwest offers a dedicated range of garments specifically designed for the painting and decorating trades. At the heart of this offering is the Portwest Painters Trousers. This bestselling trouser has a layered thigh pocket for mobile phone and brushes. Incorporating side, kneepad, hip and rule pockets, it covers every need of a craftsman and is completed by an elasticated waist for comfort, making it a firm favourite among professionals seeking practicality without compromise. Another top seller is the Portwest Painters Bib and Brace, which adds another level of protection and convenience. Made with 100% pre-shrunk cotton to provide protection against paint spills. Features of this functional garment include a bib pocket with zip, one large front pouch pocket, kneepad, hip and rule pockets, elasticated back section and plastic non-corrosive buckles, ensuring a comfortable fit that moves with the wearer throughout the day. For those looking for a modern layering option, the Portwest Eco Softshell Bodywarmer is a standout. This softshell gilet is made using sustainable produced softshell fabric, fleece backed for additional warmth and comfort. The stretch fabric panels allow for fantastic ease of movement – perfect for reaching into those corners! This gilet has multiple internal and external pockets for maximum storage options and guarantees the ultimate in wearer comfort. Portwest’s dedication to innovation and comfort shines through. As part of the brand’s broader strategy to enhance retail offerings and support trade professionals, their ranges fully integrate into an accessible and visually engaging in-store experience. Retailers across Ireland are benefiting from Portwest’s expert merchandising service and expanded product visibility leading to increased sales in store.Whether outfitting an individual tradesperson or stocking an entire retail section, Portwest continues to set the standard in professional workwear. With an unwavering focus on quality and the evolving needs of workers, the message is clear: Think Workwear, Think Portwest!
Transforming Retail Landscapes: Portwest’s Strategic Evolution
In October 2022, Portwest, a global leader in workwear and PPE, marked a significant milestone with the acquisition of Westaro, a well-established name in Irish agricultural and workwear sectors. This strategic move has not only expanded Portwest’s retail footprint but also enriched its product portfolio, setting a new standard in retail transformation. Over the past year, the synergy between Portwest and Westaro has been accelerating. The expanded sales and merchandising teams have been at the forefront of an ambitious overhaul, bringing a fresh perspective to retail environments through dynamic new installations and store revamps. This rejuvenation strongly aligns with Portwest’s commitment to excellence and innovation in workwear solutions. The integration of Westaro into Portwest’s operations has facilitated a strategic expansion of product lines. Among these, the AgriShield All Weather range stands out as a testament to the team’s dedication to agricultural safety and durability. Designed to meet the rigorous demands of farm environments, AgriShield products combine robust functionality with comfort, ensuring that workers are well-equipped to face the elements. In addition to AgriShield, Portwest has introduced the latest collections of Dunlop footwear, Base footwear, and No Risk boots. These brands are renowned for their high performance and reliability. Dunlop’s footwear, known for its superior grip and resilience, is particularly suited for demanding work environments. Base footwear, with its emphasis on safety and comfort, has been a game-changer for various sectors. No Risk boots, designed to offer maximum protection and durability, are now prominently featured in revamped stores, reflecting Portwest’s promise to deliver products that exceed industry standards. The transformation extends beyond mere product updates. The new store installations and revamps have been designed to enhance the customer experience, making it easier for shoppers to access and explore the full range of Portwest’s offerings. Modernized layouts, interactive displays, and improved product visibility are just some of the enhancements that have been implemented. These changes are not only aesthetically pleasing but also functional, ensuring that customers can make informed choices and find the products best suited to their needs. Portwest’s efforts over the past year underscore a broader trend within the retail industry: driving towards a more immersive and customer-centric shopping experience. By integrating Westaro’s expertise and expanding its product range, Portwest has set a new benchmark in the workwear sector. The focus on innovation, quality, and customer satisfaction is evident in every facet of the revamped stores and product offerings. Moving forward, the impact of this acquisition and the subsequent transformation of retail environments will continue to resonate across the industry. Portwest’s strategic vision and operational excellence are reshaping the way workwear is presented and experienced, solidifying its position as a leader in the sector.
Fit For Play, Fit For Work
As sponsors of Mayo GAA, we’ve teamed up with Mayo GAA stars Colm Reape, Eoghan Collins and Kathryn Sullivan to show that Portwest workwear is built to perform under pressure, wherever you wear Our EV4, DX4 and KX3 workwear ranges hold up in real-time drills and high-intensity movement, all while keeping comfort and durability front and centre. Some of the key features include: ✅ Stretch-fit mobility✅ Reinforced durability✅ Designed for real-life performance From the dressing room to drills, see how Portwest’s EV4, DX4 and KX3 ranges hold up when it counts.
Portwest and Westaro Merger
From 1st of January 2025, Westaro Hosing Ltd will be legally merged with Charles Hughes Ltd (Portwest). We are committed to making this merger as seamless as possible for our customers, and we will continue to keep you updated on important developments. Should you have any questions or need further information, please don’t hesitate to contact us.Both entities will continue to run separately until April 2025. 1st January 2025: Legal MergerWhat will be the impact for you as a customer? There will be no change in how you place your order – you can use the same phone and email address as always and your goods will be dispatched from our warehouse in the usual way and timeframe. The only change you will notice is that from 1 January 2025, all invoices and related paperwork will show Charles Hughes Ltd details. Your accounts department has been notified of these changes. 1st April 2025: Operational MergerThe operational merger will take effect from 1 April 2025. During this phase, all customers will be merge with Portwest in terms of sales orders and invoicing. All products on the current Westaro brochure will be available as usual. 2026: New WarehousePlans are underway to build a new large scale warehouse in Westport next year. Further updates will be provided as this project progresses. This will allow us to stock the full Portwest range, along with other brands in Westport. Thank you for your continued support during this exciting time of growth for our company. Contact westaro@portwest.ie if you have any questions or enquiries! WESTARO HISTORYFounded in 1988, Westaro Hosing Ltd has become a market leader in the Irish workplace, supplying a wide range of protective clothing, footwear, safety, industrial hosing, and gardening products.The business has grown from just the two of them to now employing more than 20 people right across the country. The business has been built on our reputation for excellent customer service, quality products, value for money and for supplying top of the range products from a wide range of suppliers that people know and trust. They stock brands like Dunlop Wellingtons, AgriShield Rainwear, No Risk Footwear, Globus Gloves, Cofra Footwear, DX Workwear, JSP Safety Products & NTS Hosing & Fittings. All our products meet European Safety Standards. Another new innovation in recent years for Westaro has been their logo and embroidery service. Westaro offer a print and embroidery service to customise uniforms with corporate branding. They can print any design on any clothing material due to their state of the art in house printing and design department. Ranges includes uniforms and specialist workwear items for construction and healthcare, hi-viz safetywear, security uniforms, and much more. Westaro Hosing Ltd is a company registered in the Republic of Ireland (registration number: 137541)




